One of the largest issues in our business – is that although 80% of customers say at the point of sale that they would use the realtor again, the reality is only 11% of the 80% actually do. This is all because the realtor doesn’t keep up the relationship; which results in about 4 million buyers using a new agent every year.
It is a huge problem, as 80% of the new business comes from old business like referrals & retention; but the average real estate agent spends 80%, if not all of their time focusing on tasks relating to cold lead generation.
To solve this problem Keyzz applies the concept of building a long-term customer relationships by following their lifetime events and sending them gifts.
The Keyzz app allows agents to send gifts to their customers and sustain/maintain relationships through gifts. It is a kind of CRM which covers process from the moment of the first closed deal and helps retain customers and build a referral network.
The ideal is to strategically ‘touch’ your client’s lives enough where they will go out of their way to promote your business via word of mouth and social media shout-outs.